Formula of Love: O+T=<3

Hannah Paley | Senior

This project's objective was to translate the perceived identity of TWICE's album Formula of Love: O+T=<3 into a visual system. The design conveys the album's story of searching for the meaning of love by playfully pushing the scientific concept, in line with the wordplay in the album's title and the retro sound and romantic theme of its songs. Additionally, I redesigned the poster for the accompanying world tour, "TWICE 4TH WORLD TOUR: III."